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Wallet Allocation Rule

is a revolutionary, definitive guide for winning the battle for share of customers’ hearts, minds, and wallets.

Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach—the Wallet Allocation Rule—that is proved to link to the most important measure of customer loyalty: share of wallet.

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With The Wallet Allocation Rule, managers finally have the missing link to business growth within their grasp—the ability to link their existing metrics to the share of spending that customers allocate to their brands.


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