is a revolutionary, definitive guide for winning the battle for share of customers’ hearts, minds, and wallets.
Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach—the Wallet Allocation Rule—that is proved to link to the most important measure of customer loyalty: share of wallet.
“This is it! Finally, something definitive about what it takes to win the battle for share of customers' hearts, minds, and wallets.”
“Groundbreaking work for marketing leaders and a must read. The Wallet Allocation Rule is the next big thing!”
“If your goal is market share leadership, this book is a must read!”
“They put the Wallet Allocation Rule to the test and it performs.”
“Satisfaction from your customers means nothing if it doesn’t increase your share of wallet! The Wallet Allocation Rule gives you the hard facts and fills the void in how to do exactly that.”
“This book is certain to be one of the most important business books of the decade.”
“Readers finally have the missing link within their grasp — the ability to link their existing customer metrics to share of wallet.”
With The Wallet Allocation Rule, managers finally have the missing link to business growth within their grasp—the ability to link their existing metrics to the share of spending that customers allocate to their brands.
Sign up for our email newsletter, Wallet Rules, for a step-by-step guide for applying the Wallet Allocation Rule® at your company.Subscribe