Alex Buoye, PhD


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Alex Buoye is an assistant professor of marketing at Fordham University Gabelli School of Business. Prior to joining the Fordham faculty, Alex was head of loyalty analytics and senior vice president at Ipsos Loyalty, where he spent seven years overseeing all advanced analytics for the U.S. loyalty practice.

Alex’s research focuses on customer satisfaction and its relationship to loyalty and firm performance. His work has been published in the Harvard Business Review, MIT Sloan Management Review, and the Wall Street Journal, as well as leading scientific journals such as the Journal of Service Research, Journal of Service Management, Journal of Business Research, and Journal of Interactive Marketing. For his research he has been awarded the Next Gen Market Research Disruptive Innovator Award (for his role in the discovery and development of the Wallet Allocation Rule) and the Best Practitioner Award from the Frontiers in Service conference.

Alex received his PhD and MA in sociology and a bachelor of business administration degree in marketing from the University of Notre Dame.