Lerzan Aksoy, Ph.D.


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Lerzan Aksoy, Ph.D. is associate dean for undergraduate studies and professor of marketing at Fordham University Gabelli School of Business. She is widely regarded as one of the leading experts in the measurement and management of customer satisfaction and loyalty. She was recognized as the top young scientist of 2007 in Turkey by the Junior Chamber International, winning the TOYP Award for Scientific Leadership. Five years later, she received one of the most prestigious business and management awards in Turkey: the 2012 Management Honor Award (Yönetim Onur Ödülü), a lifetime achievement award for research contributions that affect management across international boundaries. Professor Aksoy also has received the Koç University Werner Von Siemens Award and the Fordham University Magis Award for research, teaching and social contribution.

Lerzan has written or edited five books. Her articles have been accepted for publication in top-tier journals in marketing (e.g., the Journal of Marketing, Marketing Science, Journal of the Academy of Marketing Science, and Journal of Interactive Marketing), strategy (including Harvard Business Review and MIT Sloan Management Review), and service management (e.g., the Journal of Service Research, Journal of Service Management, and Managing Service Quality). Her research has received numerous prestigious scientific awards, including:

  • Marketing Science Institute / H. Paul Root Award from the Journal of Marketing for the article judged to represent the most significant contribution to the advancement of the practice of marketing
  • Citations of Excellence “Top 50” Award (top 50 management papers of approximately 20,000 papers reviewed that year) from Emerald Management Reviews
  • Outstanding Paper Award (best paper) from the Journal of Service Management
  • Outstanding Paper Award (best paper) from the journal Managing Service Quality (twice)
  • NextGen Disruptive Innovation in Marketing Research Award

Lerzan earned a BS from Hacettepe University in Ankara, Turkey, and was awarded the Fulbright Scholarship to pursue her MBA degree at George Mason University in Fairfax, Virginia. She earned a PhD in marketing from the University of North Carolina at Chapel Hill’s Kenan Flagler Business School.